Does your brand stand out from the competition or do you just blend in?
To stand out, successful brands combine good strategy with good creative. If you don’t effectively tell consumers what makes you different and better than your competitors, they will have no reason to choose you. That’s the bad news.
The good news is Fairfield Creative will guide you through the rebranding process every step of the way and make it easy to understand.
The branding process is a proven and disciplined method for creating and implementing an identity and consists of three basic phases.
1 / Research
Before you can build a house, you need to create blueprints. Fairfield Creative will spend all the time necessary to ask the right questions and compile the needed info to formulate the best strategy for your business. What do you stand for? Who and what is your competition? What is your brand promise? Do you even have one? What do your customers really want? These are just a few.
2 / Strategy
Before you can build a house, you need to create blueprints. Fairfield Creative will spend all the time necessary to ask the right questions and compile the needed info to formulate the best strategy for your business. What do you stand for? Who and what is your competition? What is your brand promise? Do you even have one? What do your customers really want? These are just a few.
3 / Design
The design phase is a rigorous process demanding a combination of strategic thinking and design excellence. Once we have all the answers to develop a winning strategy, the design phase can produce remarkable results. Every appropriate consumer touchpoint and experience will be formulated according to a comprehensive and consistent brand identity and message. This phase is a combination of tactical design, experimentation, and intuition.
4 / Launch
The third phase is implementation. New brand identity implementation requires a vigilant strategic focus, advance planning, and obsession with detail. The new brand will be introduced internally first to build interest and provide a strong foundation for your employees and then externally for all the world to see. The goal is to become irreplaceable in the mind of the consumer and create loyal advocates who will choose you every time.