With confusion over the company brand due to its use of three different category names; Wil-Deck, Wil-Gard, and Wil-Lift, a unifying approach was needed to position the company as the single, heavy-duty and cost-effective choice in their industry.
By dropping two of the names and delivering a single, cohesive brand mark, tag line and awareness campaign, this rebranding positioned Wildeck as the premier manufacturer of facility space enhancement, material handling, and protective guarding products.
(Project designed while working
at Stewart & Associates)