N. Glantz & Son is a sign supplies distributor founded in 1906 by Nathan Glantz. It is now in the 4th generation of family ownership and was long overdue for a brand rejuvenation. The look was dated, the messaging inconsistent, and the brand promise absent.
After compiling the needed data on the industry, the company, the competition, and the customers, a foundation was created, a brand promise written, internal improvements put in motion, copy direction and messaging established, and the design elements begun. Rollout is scheduled for early 2019 so come back soon to see much more.