A brand is not a logo.
This is where branding enters the picture. Through the process of branding, we will increase trust in your brand, make it quicker and easier for customers to choose you over your competitors, increase your brand’s value, and create loyal advocates for your brand.
How will we do this? We will explain it all to you at the beginning of the process in a quick, informative and fun session called Understanding Branding and you will see things in a clear and focused light.
Then the work begins. The branding process is a proven and disciplined method for creating and implementing your new identity and promise. It consists of these four basic phases.
Ask and answer the right questions
Compile industry data
Evaluate existing brand
Clarify vision, strategies, goals and values
Establish core reason for existence
Decide what makes your brand different and better
Create brand promise
Design identity and
Mix in a little magic and intuition
Present visual strategy
Develop all brand elements for digital and traditional media
Develop launch strategy and management plan
Launch internally first
Maintain long-term focus
Pay attention and adapt continually