It is the emotional and psychological relationship a customer has with a product or service. It’s a person’s gut feeling about a company.

They don’t exist on data sheets, they exist in the mind. Rolls Royce, Walmart, Nike. What thoughts about these companies did you just have? Luxury, discount, controversial? These gut feelings influence consumer behavior more than any other factors.

What gut feeling do people have when they think of your company? What is your brand?

This is where branding enters the picture. Through the process of branding, we will increase trust in your brand, make it quicker and easier for customers to choose you over your competitors, increase your brand’s value, and create loyal advocates for your brand.

How will we do this? We will explain it all to you at the beginning of the process in a quick, informative and fun session called Understanding Branding and you will see things in a clear and focused light.

Then the work begins. The branding process is a proven and disciplined method for creating and implementing your new identity and promise. It consists of these four basic phases.