Ritchie invented automatic watering in 1921 and has continued to be the innovation leader in the category. They felt the need to reintroduce themselves to a changing market and promote their better-built products to a new generation.
The Ritchie brand program was built to highlight the benefits to both animals and their owners of having clean, fresh water on demand. The program and campaign rationalized the line of products to the user’s needs and promoted the Ritchie brand promise: Fresh Water for Life.
(Project designed while working
at Stewart & Associates)